Name:
Viking Range Corporation
Advertisement:
Viking Designer Series print ad in Vanity Fair (May 01)
1. What is the promise of benefit offered by this headline?
"Viking introduces its 2001 sports model." This headline indicates three benefits: new, attractive, and powerful.
2. How does the illustration demonstrate the product? How does this illustration attract attention?
The ad works to market the Viking Range Corporation's Designer Series by comparing it to a luxury automobile. The set is designed to be reminiscent of a car repair shop, albeit with a touch more sophistication, as we see that it is actually not a repair shop or garage well, but a kitchen. We understand that the product is heavy-duty but elegant, durable but classy - much like the familiar fender of what appears to be a Corvette in the lower right corner of the picture. Clean lines and bright light draw our eyes to the image above the informative text.
3. What proofs of the promise of benefit in the headline are offered by the body copy?
The body copy promises a "sleek new look for professional performance" with a "dramatic edge" effected by "aerodynamic curves and high-powered features." It describes the product as a "fine-tuned culinary range."
4. What action does the ad tell readers to take?
"Test-drive the complete kitchen at your nearest Viking dealer."
Viking Range Corporation
Advertisement:
Viking Designer Series print ad in Vanity Fair (May 01)
1. What is the promise of benefit offered by this headline?
"Viking introduces its 2001 sports model." This headline indicates three benefits: new, attractive, and powerful.
2. How does the illustration demonstrate the product? How does this illustration attract attention?
The ad works to market the Viking Range Corporation's Designer Series by comparing it to a luxury automobile. The set is designed to be reminiscent of a car repair shop, albeit with a touch more sophistication, as we see that it is actually not a repair shop or garage well, but a kitchen. We understand that the product is heavy-duty but elegant, durable but classy - much like the familiar fender of what appears to be a Corvette in the lower right corner of the picture. Clean lines and bright light draw our eyes to the image above the informative text.
3. What proofs of the promise of benefit in the headline are offered by the body copy?
The body copy promises a "sleek new look for professional performance" with a "dramatic edge" effected by "aerodynamic curves and high-powered features." It describes the product as a "fine-tuned culinary range."
4. What action does the ad tell readers to take?
"Test-drive the complete kitchen at your nearest Viking dealer."
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